Jordan
Designing a set of hyperlocal patches exclusively for a Jordan x Footlocker collaboration event.
Services
Illustration
Print
Motion Design
Introduction
Jordan x Foot Locker aimed to celebrate the NBA Paris basketball games with an in-store activation at their Les Halles Châtelet location, a space deeply connected to the local basketball community.
Approach
We designed a series of patches, each drawing inspiration from Paris and Jordan’s distinctive approach to the game of basketball. With a cohesive illustrative style and a refined, limited color palette, the patches were crafted to complement one another seamlessly, allowing for endless combinations and personalisation.
Output
Partnering with our friends at Office Twelve to deliver the instore customisation activation. NBA fans, sneakerheads, and streetwear enthusiasts were invited to transform jerseys and Jordan products into personalised masterpieces—designed for both on and off the court. Skilled artists guided attendees through the customisation process, fostering an immersive experience where creativity and self-expression thrived.
Results
The activation not only engaged the basketball community but also boosted Foot Locker’s position as a hub for sneaker culture. creating:
• High engagement from the sneaker and streetwear community.
• Strengthened Foot Locker’s position as a go-to destination for sneaker culture.
• Elevated the in-store experience, reinforcing Jordan’s legacy of style, performance, and individuality.
