WASTE STUDIO ®
Delivering innovation through future-forward design, driven by passion, culture, and ambition.
Our Team
Norman Hayes
Creative Director
Gabrielle Callow
Senior Designer
Emma Hayes
Studio Manager
Kwamé Owusu Nipah
Designer
Richie Thompson
Motion Designer
WooSun Choi
Artist-in-residence
Ren
Guard Dog
Our Studio
Established in 2006, Waste Studio has been at the forefront of creative innovation for the past 18 years, collaborating with some of the world’s most esteemed brands.
Our studio is driven by passion, culture, and ambition. Design is not just a profession for us; it’s a deep-seated passion. We relish the intricate challenges that accompany each project, spurred on by the ever-evolving design landscape, which compels us to be responsive and adaptive.
Our diverse clientele fosters a perpetual exchange of knowledge. Every collaboration is an opportunity to learn and grow. We approach each project with a commitment to Originality, Integrity, and Impact, crafting brands that withstand the test of time amidst the cacophony of the modern world.
Our Approach
Our approach integrates a rich blend of creativity, passion, intelligence, and intuition. It is this fusion, complemented by thorough research and strategic planning, that empowers us to craft unparalleled experiences executed with precision.
Waste collaborates across diverse disciplines, meaning all of our clients receive a distinctive response that push creative boundaries to address contemporary consumer challenges of today and tomorrow.
Our agile processes generate innovative brand identities, and design solutions that seamlessly traverse analog, digital, and physical platforms. As brands live on screen most of the time, being static is not an option. We bring brands to life
01
Innovation
We focus on creating new and groundbreaking ideas, products and services. Our dedication to staying ahead of the curve and not settling for the status quo.
Our process commences with asking the right questions. this involves immersing ourselves in your culture, undertaking extensive research and documentation, deriving and generating knowledge, evaluating, challenging assumptions, and seizing every opportunity. Through workshops and comprehensive industry research, we refine our objectives, collaboratively establishing a knowledge base that informs our future decisions.
02
Future-Forward
Our forward-thinking approach to design anticipates future needs, trends, and technologies. Everything we create is done with an eye on what lies ahead.
03
Passion
Passion is a powerful motivator that fuels our creativity and determination. The people who make our studio awhat it is are all deeply committed and enthusiastic about their work.
04
Culture
Our studio culture encourages innovation, collaboration, and creativity. The environment in which our work is done plays a crucial role in fostering innovation. Our friendly studio space welcomes our clients and allows creativity and ideas to flow freely. Independent activities within our space –like screen printing – enable us to be more experimental and playful with what we can create, and learn new techniques and technologies that we can apply to our commercial work.
05
Ambition
Achieving goals and embracing risks are embedded in our DNA. This inherent drive propels us to craft work that sparks meaningful change and leaves a lasting impact. We specialise in constructing brands that defy expectations, exploring ideas only the unconventional and ambitious dare to navigate.
Selected Clients
Playstation (EUR)
Universal Works
Nike
Converse
Mothercare
Footlocker
Global Street Art
Tesco
Tommy Hilfiger
Calvin Klein
Broadway
Nottingham Contemporary
Seven Layer
Services
Brand Identity
Digital Design
Art Direction
Motion
Film
Spatial Design
Signage
Packaging
Graphic Design
Marketing Collateral
Typeface Design
Brand Campaign
Web Development
Visit Us
Nottingham
52A High Pavement
The Lace Market
Nottingham
NG1 1HW
