Nike BCN
Introduction
Nike Barcelona, situated on the renowned Passeig de Gràcia, spans 2,000 square meters across three floors.
The store’s concept is inspired by the four-petal Flor de Barcelona, a cherished symbol of the city, with its narrative centered on four core activities: connecting, learning, creating, and bettering. Every element—from products and services to experiences and design—is tailored to meet the diverse needs of visitors, athletes, and the vibrant sports culture of Barcelona.
This flagship location serves as a hub for sports and digital enthusiasts, providing a space where Nike Members and local consumers can come together, engage, and train, embodying Nike’s commitment to community and innovation.
The Brief
Nike entrusted us with the exciting challenge of crafting campaign content that would define the in-store experience at their Barcelona flagship on Passeig de Gràcia. Our goal was to create a narrative that flows seamlessly throughout the space, guiding visitors on a journey from the moment they step through the main entrance to their final stop at the back wall.
The Output
Through thoughtful storytelling and carefully designed visual elements, we worked to ensure the entire store feels connected and cohesive, enhancing the overall retail environment. The campaign content not only highlights Nike’s innovative products and values but also reflects the dynamic energy of the city of Barcelona. By blending storytelling with the physical design of the store, we created an immersive experience that captivates and engages every visitor, making their journey through the store truly memorable.
