Beta X
A brand identity for creative exploration.
Services
Brand Strategy
Digital
Identity
Code
Motion Design
The Project
We were tasked with developing a brand identity for Beta X, a space designed to foster creative exploration through testing, reinvention, and collaboration. Rooted in the idea of perpetual evolution, Beta X is a space that is always in Beta—a place where creatives from all disciplines can experiment, push boundaries, and refine their ideas.
Our Approach
Our approach was to craft an identity that reflects the fluidity and adaptability of the space, embracing constant iteration as a core principle. The brand needed to feel open, innovative, and dynamic—encouraging artists, designers, and makers to explore without limitations, all while maintaining a strong commitment to sustainability.
Through a visual language that balances structure with flexibility, we’ve created an identity that evolves alongside the space itself—always growing, always adapting, and always in Beta.
