The Future of Paper

On Tuesday, we headed down to Shoreditch to attend New Dimensions: The Future of Paper, a thought-provoking event in partnership with GF Smith, Gmund, and It’s Nice That. The event featured inspiring talks from GF Smith’s global brand director Ben Watkinson and Gmund’s CEO Florian Kohler, and we were offered an exclusive behind-the-scenes look at GF Smith’s rebrand. We picked up endless beautifully crafted paper samples and can conclude that it’s affirmative that paper really is standing the test of time in this disposable digital age.

We’re excited for this new chapter of GF Smith and can’t wait to see where it takes them.