Graduate Fashion Week
Mothercare tasked us with creating a bold exhibition stand for Graduate Fashion Week as a lead sponsor.
Services
Exhibition
Spatial Design
Art Direction
Motion Design
Introduction
The objective was to revitalise Mothercare’s image injecting fun and modernity into the brand that would capture the attention of graduates and position them as a destination for emerging talent.
Approach
We made color central to the project, designing a bold, vibrant space with playful typography. The design featured uplifting statements that encouraged visitors to engage with the exhibition space.
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