Nike Air Jordan
Celebrating both unity and individuality by fusing animated illustrations and photography to showcase the latest Air Jordan 3 release.
Services
Digital
Illustration
Motion Design
Introduction
The Essence of Jordan: At our core lies unity, fueled by the strength of diversity. We create with a purpose, celebrating individuality through every design. Our story weaves together the past, present, and future, shaping a legacy that transcends time. Basketball is more than a sport to us—it’s the heartbeat of our culture, a defining element of who we are. United by a shared spirit of family, we proudly, “Represent.”
The Brief
Our mission was to craft a digital concept deeply rooted in Jordan culture, designed to spark inspiration and connection within the target audience. This concept served as the driving force behind impactful product launches under the Nike banner, seamlessly resonating across all digital platforms powered by Foot Locker.
The Output
We adopted a distinctive creative approach by developing a unique illustration style and a digital concept brought to life as “illustrated influencers.” Drawing from Nike’s extensive influencer network, we designed characters inspired by select influencers, blending their essence into the campaign. The result was a series of animated product launches, seamlessly integrating illustration with photography. This innovative fusion served as the platform to unveil the latest AJ3 releases, delivering a visually compelling and engaging narrative.
