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Art Fest 2024

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21.09.2024

ARTFEST NOTTINGHAM 2024

We collaborated with the ArtFest Nottingham 2024 festival, which takes place around The Green Heart, with its main information point located outside Nottingham Central Library. Under our experimental identity, PUBLIC DISPLAY, we presented an engaging project. This partnership allowed us to create an interactive and playful series of posters that engaged the public in exciting new ways. For this project, we focused on exploring how we can communicate more intimately with audiences while also delving into broader cultural perspectives.

Our poster series was more than just a visual communication tool; it carried cultural messages that invited the public to actively engage with the ArtFest Nottingham content. Rather than being passive viewers, the audience became participants, interacting with the work in a way that created a deeper connection.

We placed four different posters in four locations around Nottingham (The Green Heart Park, 1 Carrington St, Middle Pavement, and Garners Hill St) to welcome the public to the festival. By using Adobe Aero and the new Geospatial Creator platform, people could scan QR codes on the posters with their phones, entering a digitally-enhanced world of augmented art. These posters served as walkable AR galleries, offering unique insights into the creative universe of each posters. This project brings into the potential of augmented reality, embedding the experience within public art spaces.

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