Universal Works
Helping to shape one of the most influential and respected menswear brands.
Services
Identity
Art Direction
Brand Strategy
Introduction
For over a decade, we’ve proudly partnered with Universal Works, supporting the brand’s journey since its infancy. Our creative direction has played a key role in shaping UW’s success, establishing a cohesive design language that has helped open doors to some of the world’s most prestigious stores. This collaboration has fostered a diverse and loyal following, cementing the brand’s unique identity in a competitive market.


Swing Tag

Swing Tag Design

Output
We created a brand mark that reflects Universal Works’ honest, understated ethos. Drawing from its roots in craft and heritage, we based it on the typewriter font originally used by founder David Kyte for his first collections. Rather than following competitors’ modern sans serif trends, we took the opposite approach, refining the original typeface and adjusting the serifs for improved clarity and legibility in small applications like labels and tags. This approach preserves authenticity while ensuring functionality and timeless appeal.


Coal Drop Yard Store

Berwick Street Store