Harmonious Society
Brand identity for a new clothing brand & wellness movement.
Services
Art Direction
Brand Strategy
Identity
Introduction
Harmonious Society celebrates the essence of connection—between people, their passions, and the everyday moments that shape who we are.
The Brief
Looking to build a lifestyle brand centered on connection and self-expression, founders Luke and Emyr approached us to craft a brand identity that reflects their holistic and inclusive approach to fashion, health, and movement.
The Output
Designing a brand system inspired by the essence of a harmonious society—the connections between people, their passions, and their sports.
We crafted a type-led visual language grounded in simplicity and clarity. At the heart of this system is the monogram logo, representing unity and balance. By creating a visual element that interconnects we created a design system that has multiple compositions while maintaining a strong and recognisable identity.
